Published on February 13th, 2020 | by admin0
All of the single ladies: 61% of women in britain are happy to be single, compared to 49% of men
As China gets set to mark Singles’ Day this Saturday (11th November 2017), in the UK it appears it’ll be unattached women which is celebrating the event.
Mintel’s Single Lifestyles UK 2017 Report reveals that 61% of solitary women say they have been pleased with their relationship status, when compared with 49% of single men. Overall, it appears that unattached Brits are in no rush to locate a partner. Up to 70% of singles in britain say they will have perhaps not actively attempted to find a partner in the last 12 months*, rising to 75% of women.
Today, 42% of Brits describe their relationship status as single**, while 58% state they’ve been in a relationship***. Of singles that have tried to find a partner in the year* that is last 68% used digital methods, including a dating site or application, while 40% have actually looked to meet up with somebody through friends and 19% have actually attended activities. Meanwhile, simply 6% have actually speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that most singletons are earnestly buying a partner; nonetheless, our data implies that this will be definately not always being the truth. Much of this reluctance to find someone can be related to the young increasingly prioritising their training, careers and stability that is financial being in relationships.”
While many aren’t actively interested in love, it seems that the solitary life can have its downsides, particularly when it comes down to finances. Just 36% of singles in britain state they feel financially safe, when compared with 52per cent of these who are in a relationship. Moreover, 29% of singletons consist of having to pay utility bills amongst their top three life style challenges, while 25% concern yourself with paying the rent/mortgage.
Societal pressures also prove challenging for a lot of singletons. Over one in three (38%) singles worry about being alone, using this sentiment increasing among young singletons; 54% of single 18-24s concern yourself with being alone. As well as in the period of social media, Mintel research finds that 33% of singles state than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for many individuals being in a relationship remains an expression of readiness. Certainly, 54% of singles state they are not where they are expected to be in life at their age, and 25% think their peers tend to be more grown up than they truly are.
“While attitudes towards wedding and relationships may have be a little more liberal, here remains a focus that is societal being partnered up and a sense of obligation to be in a relationship. For marketers, this paves the way in which for campaigns that counter this idea, and focus on the instead strengths of being single. From a perspective that is commercial there’s also scope for stores in the united kingdom to consider capitalising in the increasingly popular Chinese festival-cum-ecommerce event Singles’ Day, taking place on 11th November.” Jack adds.
Finally, it seems that those in relationships or who’re hitched tend to be more confident solo that is doing than singletons. While 73% of those in relationships state they feel notably or really confident going to the theatre or cinema by themselves, this falls to simply 68% of singles. Also, 61% of connected Brits say they truly are confident eating dinner out in a restaurant alone, when compared with 56% of singles.
“Singles’ paid off confidence in solo tasks could mirror the perception that these types of tasks are only ideal for doing either as being a couple or as an element of friends. For leisure brands in specific, this underlines the opportunity to create promotions that can help to lessen the stigma surrounding doing tasks such as heading out for dinner, or visiting the cinema alone, reframing these tasks as offering valuable ‘me time’.” Jack concludes http://www.koreanwives.net/.
*12 months to 2017 july
**Single, separated, divorced or perhaps not cohabiting
***Married, in a civil partnership or living as hitched